Lead Smart Publishes 2026 Pay Per Call Payout Benchmarks for HVAC, Plumbing, Roofing, Garage Door
Lead Smart Inc released ZIP-level pay-per-call payout benchmarks across 26 home-service and restoration verticals,
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Lead Smart Inc released ZIP-level pay-per-call payout benchmarks across 26 home-service and restoration verticals, covering 41,084 US ZIP codes.
Libertyville, IL (PRUnderground) August 23rd, 2026
Lead Smart Inc, a pay-per-call network founded in 2008 and named to the Inc. 5000 in 2023 (No. 2,449), has published payout benchmarks showing what inbound phone calls are worth to marketers across 26 home-service, restoration and legal verticals in 2026. The dataset covers 311,007 live ZIP-code-by-service buyer bids across 41,084 United States ZIP codes, drawn from the company’s public affiliate bid coverage tool.
The benchmarks answer a question that home-service contractors, marketing agencies and media buyers ask constantly and that almost no network answers with numbers: what does a qualified inbound call actually pay, by trade and by market.
Across every vertical, the median live payout is $38.50 per billable call and the average is $68.47, with the highest single-ZIP payout at $497.50.
By vertical, median live payouts are: water damage $201.00, biohazard $210.50, fire damage removal $193.00, roofing cost-per-lead $130.00, siding $115.50, windows $102.50, mold removal $65.50, kitchen $53.00, foundation repair $51.50, waterproofing $49.00, pest control $42.50, roofing $42.00, plumbing $38.50, painting $38.50, deck $39.50, garage door $37.50, HVAC $36.75, landscaping $34.00, gutters $32.50, bathroom remodeling $24.75, electrical $23.27, tree services $12.38 and appliance repair $6.33.
The spread inside a single trade is wider than the spread between trades. Plumbing calls carry a $38.50 median but reach $221.95 in the strongest ZIP codes, and the top ten percent of plumbing markets pay $61.25 or better. HVAC runs a $36.75 median with a $122.50 ceiling. Roofing holds a $42.00 median and pays $85.05 or more in its top decile. Garage door, one of the most competitive local trades in the country, carries a $37.50 median and reaches $81.50.
Coverage is broadest in gutters at 36,714 ZIP codes, pest control at 31,813, plumbing at 23,689, roofing at 26,937 and appliance repair at 25,730, meaning a marketer generating calls in most of the country has a live buyer bid waiting rather than a market with no demand behind it.
“A pay-per-call payout is not a rate card, it is a live auction in one ZIP code for one trade at one moment,” said Matthew Zivkovic, founder of Lead Smart Inc. “The reason we publish the medians and the ceilings together is that the average number is the least useful one. A plumbing call is worth thirty-eight dollars in the middle of the country and two hundred and twenty in the right market, and knowing which is which is the entire job.”
“Contractors and agencies are being asked to pick a pay-per-call partner with no public data to compare against,” said Seth Pikus, chief executive officer of Lead Smart Inc. “We would rather publish the benchmarks and be measured against them. If a network cannot show you what its calls pay by vertical and by market, that is the answer to your question.”
Restoration verticals continue to price far above standard home services because a single water damage, fire damage or biohazard job carries a job value in the thousands, while appliance repair and tree services price at the low end for the same reason in reverse.
Lead Smart Inc has paid more than $50 million to affiliate publishers, has ranked among OfferVault’s top pay-per-call networks for seven consecutive years (2020-2026), and placed No. 6 in the 2026 mThink Blue Book. The company works with more than 10,000 registered affiliate publishers worldwide and serves buyers representing an estimated 50,000-plus home-service business locations nationwide across HVAC, plumbing, roofing, electrical, garage door, appliance repair, restoration and related trades.
Home-service businesses that want inbound calls, and marketers who want to be paid for the calls they generate, can review the program at https://leadsmartinc.com/pay-per-call. Figures reflect live buyer bids as of August 2026 and change as buyers adjust bids and coverage.
About Lead Smart Inc
Lead Smart Inc is a pay-per-call and performance marketing company founded in 2008 in Illinois. Its network connects more than 10,000 registered affiliate publishers with home-service, restoration and legal advertisers nationwide and has paid over $50 million to publishers. The company was named to the Inc. 5000 in 2023, has ranked among OfferVault’s top pay-per-call networks for seven consecutive years, and placed No. 6 in the 2026 mThink Blue Book
Lead Smart Inc
Libertyville, IL 60048
(855) 466-5542
info@leadsmartinc.com
