Watttron Appoints Packaging Industry Veteran Markus Urich as New Head of Sales

Internationally experienced sales executive to accelerate global growth and market penetration – official debut at PACK EXPO International in Chicago

FREITAL, GERMANY, October 19, 2026 /EINPresswire.com/ — watttron GmbH, a German startup specializing in digital heat-sealing, continues to expand its location in Schwäbisch Hall, Germany, while strengthening its international sales organization with the appointment of Markus Urich as Head of Sales. In his new role, the experienced sales and packaging expert will assume responsibility for the company’s global sales strategy and the international market expansion of watttron’s patented digital heating systems.

Urich brings more than 20 years of packaging industry experience to the position. Following his entry into the field in software engineering and project management at OPTIMA packaging group, he held various national and international leadership roles in sales and business development.

A key milestone in his career was serving as sales director international, where Urich led the internationalization, scaling, and professionalization of the sales organization. “His focus centered on building global sales structures, opening new markets, and driving additional growth through a rigorous customer- and market-centric approach. Prior to that, Urich served as director new technology, overseeing the development of new business areas and the commercial launch of innovative technologies.

“In Mr. Urich, we are gaining a proven expert in international sales and business development within the packaging industry,” says Marcus Stein, CEO of watttron GmbH. His track record in expanding international markets, professionalizing sales organizations, and successfully commercializing sophisticated technological solutions will be vital to advancing our growth strategy.”

Urich will make his official debut for watttron at PACK EXPO International in Chicago. Together with the team, he will present the latest applications of watttron’s digital pixel heating technology and engage directly with international brand owners, packaging manufacturers, and technology partners.

“Joining watttron was a deliberate decision to align with a company possessing extraordinary innovative potential,” explains Urich. “The combination of technological excellence, sustainability, and clear customer value immediately convinced me. Watttron’s digital heating technology opens up entirely new possibilities for the packaging industry. In particular, integrated Sealing Quality Control—which delivers real-time quality feedback during the sealing process—creates substantial value for users. I look forward to working with the team to expand our global market presence and support customers worldwide in implementing innovative, sustainable packaging solutions.”

With this key addition to its sales leadership, watttron reinforces its commitment to actively shaping the packaging industry’s transition toward greater sustainability, resource efficiency, and process reliability. The company’s digital heating technology enables precise thermal control, significantly reduces material and energy consumption, and unlocks new possibilities for advanced packaging designs and demanding sealing applications.

watttron is exhibiting at PACK EXPO International 2026 at the North Hall Exhibits at booth N-5686.

About watttron
watttron GmbH develops and manufactures intelligent digital heating systems for industrial applications. The company’s patented pixel technology enables ultra-precise, on-demand heat distribution within the production process. This reduces the carbon footprint in packaging manufacturing, increases resource efficiency, and unlocks new potential for sustainable industrial processes.

Sandra Weiner
watttron
marketing@watttron.com
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