TimeTree Renews Its Mission and Vision – Toward “a World Where Everyone Can Choose Their Own Time,” Powered by Schedule Data and AI

Tokyo, Japan – September 2, 2026 – TimeTree, a calendar sharing platform, announced that on September 1, 2026—the 12th anniversary of its founding—it renewed its corporate Mission and Vision, alongside establishing a new “Will” to reflect its long-term commitment. Under this new guiding philosophy, TimeTree will combine the schedule data registered by more than 75 million users worldwide with the power of AI to realize “a world where everyone can choose their own time.”

The Challenge: An Optimized Society That Never Stops Feeling Rushed

Digitalization has driven an explosion of information, and the schedules, tasks, and messages we manage keep multiplying. In response, “time-performance” thinking and AI-powered efficiency have spread throughout society. Yet, the feeling of being chased by time remains; hours saved through optimization are instantly refilled by new waves of information and choices.

TimeTree recognizes that what most people lack is not the quantity of time, but the means to see across their tangled schedules, choose what matters, and weave their time together with the people they care about.

To address this, TimeTree has redefined its guiding principles:

Mission: Reinvent how humanity plans. Amid a constant flood of choices, daily life has become too complex to navigate alone. TimeTree aims to transform schedule management from a solo administrative task into a powerful act of human connection.

Vision: Toward a world where everyone can choose their own time. So much time is melted away on things we never really wanted. TimeTree is working toward a world where individuals can pause, feel their natural rhythm, and truly look forward to what’s coming.

Will: Build a platform that understands people’s future intent. Plenty of services record what people have already done. TimeTree is the only platform that has spent years accumulating what people intend to do next. By pairing this deep context with AI, TimeTree will build a platform that understands each person’s future intent.

Schedule Data × AI: Supporting Time That Fits Each Person

At the heart of this evolution is the Schedule Context Engine (SCE). The SCE converts scheduled information into context—the intent, background, and circumstances behind each plan—and powers AI on the basis of that context. TimeTree aims to become the life-context infrastructure of the AI agent era, making this foundation available to AI agents running on services and devices beyond TimeTree in the future.

The first flagship feature built on this foundation is “Korekara” (What comes next: currently available in Japan only). Drawing on a user’s context, Korekara proactively supports users in figuring out what to do next. For example, if a user schedules “moving house” or “a day at the theme park,” the AI suggests tailored preparations and to-dos. This marks TimeTree’s evolution from a calendar that manages your plans into an AI calendar that thinks together with you about what comes next.

Privacy Above All: “Your Plans Belong to You”

The SCE plays the role of a “smart and safe bridge”: with the utmost care for user privacy, it passes context data to external AI and services. Furthermore, users can turn the use of their data for AI features on or off at any time.

Yasuto Fukagawa, President & CEO of TimeTree, commented: “We revised our company’s core Mission and Vision just two years ago, but we chose to redefine them once more because the evolution of AI has been that significant. At the end of our lives, what remains is the time we spent, and the memories we made. With the evolution of AI, an era is beginning in which we can understand each person’s context and arrange encounters with time that truly fits them. We will keep taking on this challenge to realize ‘a world where everyone can choose their own time.'”

TimeTree Links

Usage: https://support.timetreeapp.com/hc/en-us

Android: https://play.google.com/store/search?q=timetree&c=apps

iOS: https://apps.apple.com/us/app/timetree-shared-calendar/id952578473

About TimeTree

Established: Sep 1st, 2014

Founder & CEO: Frodo (Chajin) Park, Fukagawa Yasuto

Address: Central Park Tower 18F, 6-18-1 Nishishinjuku, Shinjuku-Ku, Tokyo, Japan

Business: Developing and servicing calendar sharing application “TimeTree”

Country: Japan

About the Calendar Sharing App TimeTree

The calendar sharing app ‘TimeTree’ is a calendar service premised on sharing and communication. It allows easy schedule sharing among multiple people—families, partners, clubs, workplaces, and more—and enables users to create multiple calendars tailored to different purposes. Since beginning service on March 24, 2015, it has surpassed 75 million registered users worldwide. It is widely used in users’ daily lives as a “wall calendar inside your smartphone.”

Media Contact
Company Name: TimeTree, Inc.
Contact Person: PR Team
Email: Send Email
Country: Japan
Website: https://timetreeapp.com