Agency Honored for Answer Engine Optimization (AEO) Work That Helps Brands Appear In ChatGPT, Perplexity, and Google AI Overviews

We didn’t wait for someone else to write the rulebook on AI visibility. We built it, tested it on ourselves first, and then handed it to the entire B2B community for free.”

— Rebecca Gonzalez, CEO, Orange Marketing

NEWPORT BEACH, CA, UNITED STATES, September 8, 2026 /EINPresswire.com/ — Orange Marketing, a top-10 HubSpot Diamond Partner and B2B marketing agency, has won a Platinum Pinnacle Award in the AI-Powered Marketing Innovation category of the 2026 Pinnacle Awards for Marketing & Communications. The annual program honors organizations that deliver measurable, real-world impact.

The award recognizes Orange Marketing’s work in Answer Engine Optimization (AEO), an approach that helps brands appear in AI-generated answers rather than relying solely on traditional search rankings.

When organic traffic began declining across its client base in 2024, Orange Marketing traced part of the decline to AI-mediated discovery. The agency saw a similar decline in its own traffic, prompting the team to diagnose the cause, apply fixes, and track recovery across accounts.

That work grew into a repeatable methodology built on three tools: AI Trust Signals, which assess how clearly AI systems can read and verify a website; monthly prompt testing on ChatGPT, Gemini, Claude, and Perplexity using real buyer language; and HubSpot’s AI referral-source tracking across client portals. Together, these tools allow the agency to connect results to specific actions.

The results have been notable. At B2B sales training firm Funnel Clarity, six targeted AEO changes lifted the AI-referred contact-to-customer conversion rate to 15%, compared with 3% for organic search, a fivefold improvement in approximately one month without additional ad spend. At data infrastructure company Amberdata, proactive AEO implementation helped maintain organic performance through a period when 73% of B2B websites lost traffic and average declines reached 34% year over year.

“We wanted to decode what these AI systems reward, not guess at it,” said Rebecca Gonzalez, CEO of Orange Marketing. “Once we proved the process worked on our own site and our clients’, the next job was making sure smaller B2B companies were not shut out of that knowledge.”

Orange Marketing’s own marketing has become a case study for the approach: the agency has applied its AEO practices to turn AI-referral visitors into qualified leads.

Rather than keep its framework proprietary, Orange Marketing has made education central to its work. In the last 12 months, the agency has hosted four live AEO briefings for B2B marketers, published two AEO-focused playbooks, and released a guide, Marketing to AI: Your New Audience, which won a Gold MarCom Award. The agency also publishes a weekly blog tracking AI and AEO developments as the platforms evolve.

“We’ve invested heavily in educating our customers and prospects on AI, and that work isn’t slowing down anytime soon,” said Monica Cavanagh, Senior Consultant at Orange Marketing. “AEO is not a topic you cover once and move on from. The platforms change every few months, and so does our advice.”

B2B companies interested in improving their AI visibility can learn more about Orange Marketing’s AEO services on their website.

About Orange Marketing
Backed by 160+ five-star reviews, Orange Marketing is a HubSpot Diamond Partner helping B2B companies and nonprofits drive growth through GTM execution, CRM automation, and RevOps. As AI Overviews and tools like ChatGPT fundamentally reshape how buyers research vendors, the agency has established itself as a leading voice in AI visibility, publishing playbooks and hosting webinars to help brands navigate the new era of search.

For more information, visit https://www.orangemarketing.com.

About the Pinnacle Awards
The Pinnacle Awards recognize the contributions of global industries and the markets they serve, honoring the companies, individuals, and programs that lead with vision and drive ongoing market growth. Each year, entries are evaluated by a panel of industry executives, media professionals, and consultants across categories spanning marketing and communications, technology, healthcare, telecom, gaming, automotive, human resources, and overall business.

For more information, visit https://www.pinnacle-award.com.

Monica Cavanagh
Orange Marketing
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