Dallas, TX, Sept. 15, 2026 (GLOBE NEWSWIRE) — Chuck E. Cheese, the world’s largest family entertainment center brand, has entered into an agreement with Grupo Dicrejart to introduce its new Chuck E. Cheese Adventure World concept in Jalisco, Mexico.

The agreement builds on nearly 50 years of Chuck E. Cheese experience in family entertainment while bringing a new type of indoor destination to families in the region. Chuck E. Cheese Adventure World combines active play, games, dedicated areas for younger children, games, live entertainment, signature pizza, alongside the Kid Check safety program.

“Working with an experienced operator like Grupo Dicrejart gives us a strong opportunity to introduce Adventure World to the Mexican audience and introduce the concept, for the first time, outside the United States,” said Mario Centola, chief operating officer of Chuck E. Cheese International. “We are excited to bring a new family experience to Jalisco while the traditions families know and trust from the world of Chuck E. Cheese.”

Under the agreement, the Chuck E. Cheese Plaza Patria location will be relocated within the mall, with an anticipated October opening. Grupo Dicrejart will also begin rebranding and building the new concept at the Urban Center La Rioja location, which is expected to reopen as Chuck E. Cheese Adventure World just in time for the holiday season. A third location is also currently in development, further expanding the concept’s presence in the market.

Emilio Rábago, CEO of Grupo Dicrejart, added, “We look forward to bringing this concept to life. It will focus on imagery and theming that elevates the overall experience while allowing parents to jump in, climb alongside their kids, and be part of the fun instead of watching from the sidelines.”

Unlike traditional Chuck E. Cheese locations, which center on arcade games, Adventure World puts more emphasis on physical activity and imaginative play. The format is designed to give children more opportunities to explore and move, while allowing the entire family to experience the fun together. 

About Chuck E. Cheese

Chuck E. Cheese is the place where half a million birthdays are celebrated every year, with a mission to create positive, lifelong memories for families through fun, food, and play. For nearly 50 years, Chuck E. Cheese has been the place Where A Kid Can Be A Kid®, continuing to set the standard for family entertainment through interactive experiences, exciting arcade games, and its beloved Chuck E. Cheese character. Committed to providing a fun, safe, and inclusive environment, Chuck E. Cheese protects families through industry-leading programs such as Kid Check®. As a strong advocate for local communities, Chuck E. Cheese has donated more than $24 million to schools and nonprofits through its fundraising programs. The company and its franchisees operate nearly 600 fun centers across the United States and 16 foreign countries and territories.

About Grupo Dicrejart

Grupo Dicrejart, based in Guadalajara, Mexico, is a leading operator of family entertainment concepts throughout Mexico, including Fly and Fly Extreme, and one of North America’s largest ASTM certified manufacturers of cutting-edge equipment for indoor family entertainment centers. The company’s combination of operating expertise, knowledge of the Mexican market, and experience designing and innovative manufacturing of active play environments makes it an ideal partner to introduce Chuck E. Cheese Adventure World to families in Jalisco.

Attachments 


Chuck E. Cheese
media@cecentertainment.com

Sofia Salcido
Grupo Dicrejart
sales@grupodicrejart.com

Media gallery

About The Author
Chuck E. Cheese