UTulsa Mascot Goldie Secures NIL Deal with The Farmer’s Dog
UTulsa's mascot, Goldie, has landed a Name, Image, and Likeness (NIL) deal with The Farmer's Dog.
Tulsa, OK, October 30, 2026 —
Tulsa, OK – Goldie, the mascot for the University of Tulsa (UTulsa), has entered into a Name, Image, and Likeness (NIL) agreement with The Farmer’s Dog, a pet food company. This development marks a notable instance of a collegiate mascot engaging in commercial partnerships facilitated by NIL regulations.
The specific details of the agreement, including the financial terms, the duration of the partnership, and the exact scope of Goldie’s promotional activities for The Farmer’s Dog, were not immediately available.
Name, Image, and Likeness policies allow student-athletes, and by extension potentially institutional mascots under certain interpretations or specific agreements, to profit from their personal brand. These deals typically involve endorsements, appearances, or the use of a person’s likeness in marketing campaigns.
The Farmer’s Dog is known for its personalized, fresh dog food delivery service. The company’s involvement with Goldie suggests a creative marketing strategy aimed at leveraging the mascot’s visibility and connection to the university’s fanbase.
Further information regarding the activation of this NIL deal and any public appearances or campaigns featuring Goldie is anticipated to be released by either UTulsa or The Farmer’s Dog.
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